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In You Are the Placebo, Dispenza defines a placebo as an inactive treatment, such as a sugar pill or saline injection, that produces real physiological effects simply because the recipient believes it will work. He expands this concept beyond traditional medicine, arguing that the mind itself can act as a placebo, meaning that belief, expectation, and mental focus alone can trigger healing and transformation without external intervention. Dispenza claims that by consciously harnessing the placebo effect through meditation, visualization, and emotional engagement, individuals can reprogram their biology, alter gene expression, and overcome illness purely through thought.
Dispenza defines the nocebo effect as the negative counterpart to the placebo effect, where belief in harm or illness leads to real physiological decline. He argues that negative expectations—such as a dire medical diagnosis or societal conditioning about aging—can trigger stress responses, weaken the immune system, and even cause disease. According to Dispenza, just as belief in healing can create health, belief in illness can manifest suffering, reinforcing his idea that thoughts alone have the power to shape physical reality.
Dispenza defines mental rehearsal as the practice of vividly imagining a desired outcome until the brain and body respond as if it were real.
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