Tribes: We Need You to Lead Us

Part 6 covers sections: “Who Cares?,” “The Elements of Leadership,” “Understanding Charisma,” “Ronald Reagan’s Secret,” “The Forces of Mediocrity,” “How to Sell a Book (or Any New Idea),” “Hard Just Got Easy,” “Which Would You Prefer: Trial or Error?,” “Positive Deviants,” “The Obligation,” “Where Credit Is Due,” “The Big Yes,” “Imagination,” “Fierce Protection,” “Belief,” “Why Not You, Why Not Now?,” “The Perfect Fallacy,” “Yahoo and the Peanut Butter Memo,” “What Do You Have to Lose?,” “Case Study: No Kill,” “The Look of a Leader,” “What, Exactly, Should You Do Now?,” and “One Last Thing.”

Godin believes that the emotion of care is a principal binding force for a tribe. Countless organizations are full of people who don’t actually care—about the company product, about the corporate budget, or about which employee does what. As it relates to a company’s performance, such apathy is ultimately fatal. No care means no tribe—and no leader.

The author dedicates a brief section to highlighting the key elements of leadership: cultivating culture, striving for advancement, curiosity, charisma, clear communication of their goals, commitment to a vision, and coordination. This catalog leads into several reflections on what makes the ideal leader. Charisma may be important, but it derives from leadership, not the other way around.