BOOK BRIEF

Traction

Gabriel Weinberg
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Traction

Nonfiction | Book | Adult | Published in 2015

Book Brief

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Gabriel Weinberg

Traction

Nonfiction | Book | Adult | Published in 2015
Book Details
Pages

288

Format

Book • Nonfiction

Setting

2010s

Publication Year

2015

Audience

Adult

Recommended Reading Age

18+ years

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Super Short Summary

Gabriel Weinberg’s Traction provides a strategic guide for startups to achieve customer growth. It explores various marketing channels, offering practical techniques to gain traction and scale businesses successfully. The book emphasizes the importance of experimenting and measuring the effectiveness of these channels to find the best fit for a company's growth.

Reviews & Readership

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Review Roundup

Gabriel Weinberg’s Traction is praised for its actionable marketing strategies and diverse case studies, aiding startups in gaining growth. Reviewers commend the step-by-step guidance and real-world applicability. However, some criticize the book for repetition and lack of depth in certain areas. Overall, it is seen as a valuable resource for entrepreneurs seeking practical advice.

Who should read this

Who Should Read Traction?

A potential reader of Traction by Gabriel Weinberg is an entrepreneur or startup founder seeking practical strategies to grow their business. They would likely appreciate the actionable insights similar to those found in Eric Ries’s The Lean Startup or Ben Horowitz’s The Hard Thing About Hard Things.

Book Details
Pages

288

Format

Book • Nonfiction

Setting

2010s

Publication Year

2015

Audience

Adult

Recommended Reading Age

18+ years

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