A journalist and author with works in prominent publications, who collaborated with Steven Levitt on the Freakonomics series and began his career in music.

A professor of psychology noted for a long-term study on expert predictions, revealing insights on the accuracy of such forecasts and the impact of dogmatism.

A competitive eater who revolutionized the approach to Nathan’s Hot Dog Eating Contest by developing innovative methods to increase speed and efficiency.

A pioneering medical researcher who uncovered the bacterial cause of ulcers, challenging established medical beliefs and leading to transformative treatment changes.

An innovator in nonprofit marketing who developed a successful fundraising method for Smile Train that emphasized donor control and changed organizational-donor relationships.

A biblical figure used to illustrate game theory through his strategic thinking in resolving a dispute over a child's true mother, highlighting anticipation of opponents' moves.

The former lead singer of Van Halen, whose unique contract demand served as a practical test to ensure venue technical compliance by checking attention to detail.

A laboratory leader at Intellectual Ventures who promoted a culture of smart failure and creativity, encouraging the acceptance of unsuccessful ideas as part of innovation.