The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
Nonfiction | Reference/Text Book | Adult | Published in 2013
Book Brief
BetaThe New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
Nonfiction | Reference/Text Book | Adult | Published in 2013438
Reference/Text Book • Nonfiction
•
Education•
Community•
Education•
Technology2013
Adult
18+ years
Super Short Summary
The New Rules of Marketing & PR by David Meerman Scott offers individuals strategies to effectively engage with buyers through digital channels. The book emphasizes leveraging social media, online videos, mobile apps, blogs, news releases, and viral marketing to directly reach and communicate with audiences, enhancing marketing and public relations efforts in the digital age.
Informative
Inspirational
Challenging
Reviews & Readership
6,944 ratings
Loved it
Mixed feelings
Not a fan
Review Roundup
David Meerman Scott's The New Rules of Marketing & PR is praised for its practical insights and actionable strategies for leveraging digital tools. Positive reviews highlight its relevance and accessibility for marketers. Criticisms include an occasional lack of depth and repetition. Overall, it's considered a valuable resource for modern marketing professionals.
Who Should Read The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly?
Readers who enjoy The New Rules of Marketing & PR by David Meerman Scott are marketing professionals, entrepreneurs, and social media enthusiasts eager to explore digital strategies. Similar to Contagious by Jonah Berger and Jab, Jab, Jab, Right Hook by Gary Vaynerchuk, it appeals to those seeking innovative, direct engagement techniques.
6,944 ratings
Loved it
Mixed feelings
Not a fan
438
Reference/Text Book • Nonfiction
•
Education•
Community•
Education•
Technology2013
Adult
18+ years
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