The Long Tail: Why the Future of Business is Selling Less of More
The Long Tail: Why the Future of Business is Selling Less of More
Nonfiction | Book | Adult | Published in 2008
Book Brief
BetaThe Long Tail: Why the Future of Business is Selling Less of More
Nonfiction | Book | Adult | Published in 2008267
Book • Nonfiction
2000s
2008
Adult
18+ years
1230L
Super Short Summary
In The Long Tail: Why the Future of Business is Selling Less of More, Chris Anderson explores how the digital age enables businesses to succeed by targeting niche markets instead of relying solely on blockbuster products. He analyzes the shift from mass markets to a multitude of niche products, supported by the internet and digital inventory storage.
Reviews & Readership
30,569 ratings
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Review Roundup
Chris Anderson’s The Long Tail: Why the Future of Business is Selling Less of More provides a compelling analysis of niche markets in the digital era. Praised for its insightful theories on the shifting business landscape, it is criticized for occasionally broad generalizations and a lack of depth in some supporting data. Overall, it's an engaging read for those interested in economics and technology.
Who Should Read The Long Tail: Why the Future of Business is Selling Less of More?
Ideal for business strategists and tech enthusiasts, readers of The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson will also appreciate Malcolm Gladwell's The Tipping Point and Clay Christensen's The Innovator's Dilemma. This book is for those fascinated by niche markets and the evolution of digital commerce.
30,569 ratings
Loved it
Mixed feelings
Not a fan
267
Book • Nonfiction
2000s
2008
Adult
18+ years
1230L
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