59 pages • 1 hour read
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About
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Key Figures
Mel Robbins
Mel Robbins is a motivational speaker, author, and former criminal defense attorney who has developed multiple frameworks for personal development and behavioral change. She received her JD from Boston College Law School in 1994, practicing law before transitioning to executive coaching and leadership development in the early 2000s.
Her career pivot occurred during a period of personal financial crisis, which led to her development of the 5 Second Rule—a method that involves counting backward from five to initiate action. This technique, initially created to address her own procrastination, gained widespread attention after her 2011 TEDx talk “How to Stop Screwing Yourself Over.” The talk has accumulated over 27 million views, establishing Robbins as a voice in the personal development field.
Following the success of her TEDx presentation, Robbins published The 5 Second Rule (2017), which became a bestseller and was translated into 36 languages. The book’s success led to speaking engagements at organizations including Microsoft, JP Morgan Chase, and the US military. Robbins has also served as a commentator on CNN, hosting programs focused on current events and their psychological impact.
The Let Them Theory represents an evolution in Robbins’s approach to personal development.
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