The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Nonfiction | Book | Adult | Published in 2020
256
Book • Nonfiction
2020
Adult
18+ years
In The Forever Transaction, Robbie Kellman Baxter guides businesses in creating compelling subscription models to foster customer loyalty and retention. The book emphasizes understanding customer needs, creating valuable offerings, and implementing strategies to keep individuals engaged long-term, ensuring sustained relationships and consistent revenue.
Informative
Inspirational
Hopeful
503 ratings
Loved it
Mixed feelings
Not a fan
The Forever Transaction by Robbie Kellman Baxter is praised for its comprehensive insights into building successful subscription models. Readers appreciate its clear, practical advice and real-world examples. However, some find it heavily focused on existing businesses rather than startups. Its engaging style makes complex topics accessible, though it occasionally feels repetitive.
A reader interested in The Forever Transaction likely enjoys business strategy and innovation, particularly in subscription models. They might also appreciate Subscribed by Tien Tzuo or Measure What Matters by John Doerr for insights on maintaining customer loyalty and scaling business models.
503 ratings
Loved it
Mixed feelings
Not a fan
256
Book • Nonfiction
2020
Adult
18+ years
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