An inventive, hardworking entrepreneur who becomes increasingly isolated and authoritarian as he gains wealth and power. Ford struggles with applying theoretical concepts, preferring practical experience, and becomes disconnected from his workers.

Abner’s supportive wife, whose beauty and good nature are worn down by poverty and labor, yet she remains loyal to Ford. She symbolizes the struggles of working-class families in maintaining faith in their employers.

The eldest Shutt child who aspires to rise socially and financially within Ford's company. His loyalty to Ford grows despite economic hardships during the Depression.

John's status-conscious wife, determined to climb socially and who increasingly opposes labor movements during the Depression. She becomes more stringent in politics and household management.

Abner and Milly’s daughter, practical and romantic, who accomplishes her aim to work in an office but faces challenges during the Depression. She remains loyal and supportive of family connections.

The rebellious Shutt son who becomes involved in bootlegging and later works as a spy for Ford’s service department. Despite his hardened demeanor, he retains family loyalty.

The youngest Shutt child, intellectually driven and socially conscious, who pursues a career supporting labor rights after college. Determined and likable, he is committed to justice and equality.

Tom’s supportive partner, a devoted labor activist from a conservative background who works as a welfare worker in Detroit. Dell is compassionate and idealistic, worried for Tom’s safety.