Super Short Summary

In The End of Detroit: How the Big Three Lost Their Grip on the American Car Market, Micheline Maynard examines the decline of America’s Big Three car manufacturers—Ford, Chrysler, and General Motors—who lost nearly 50% of the market share to German, Japanese, and Korean brands. The book details Toyota’s strategic rise, the targeted approaches of other import brands, and how the Big Three's failures in innovation and corporate culture contributed to their downfall.