49 pages • 1 hour read
The Challenger Sale: Taking Control of the Customer Conversation
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The financial crisis in 2008 and 2009 had an immense economic effect on businesses across the world. How do Dixon and Adamson describe this market environment, which led the SEC to observe Challenger performance and behavior? Why is this context important to their message?
The Challenger Sale was written with B2B organizations in mind. Does this suggest that the Challenger Selling Model doesn’t suit the business-to-consumer environment? Discuss why or why not.
The tech industry is full of disruptive solutions. Discuss up to three historical examples of tech companies using the Challenger Selling Model to market their products and services.
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