Geppetto is a poor woodcarver who carves Pinocchio from a piece of enchanted wood and becomes his father. He is characterized by his deep love and selflessness toward Pinocchio, often sacrificing his own comfort for his puppet-son's wellbeing.

The fairy appears in various forms throughout the story, often providing Pinocchio with guidance and assistance. She represents the theme of magic and offers unconditional love and support to Pinocchio despite his disobedience.

The fox and the cat are cunning characters who deceive Pinocchio under the guise of helping him. They are portrayed as antagonists who exploit Pinocchio's naivete for their own gain.