Start With Why

In Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek explores the fundamental question of why some individuals, organizations, and movements succeed while others do not. Published in 2009, this book has been particularly impactful in the spaces of leadership and business strategy, offering a fresh perspective on how leaders can both inspire and motivate others. At the heart of Start With Why is the concept of the “golden circle,” a framework that consists of three layers: “why,” “how,” and “what.” Throughout the book, Sinek argues that while many organizations and leaders are excellent at explaining the “what” (the products or services they offer) and the “how” (the processes and methods they use), truly successful and influential leaders start with the “why”—their core purpose or belief.

Upon its release, Start With Why received widespread acclaim from both readers and critics, earning positive reviews from publications such as The New York Times and The Wall Street Journal. Critics specifically praised Sinek’s ability to present a compelling and actionable framework for leadership and communication. Start With Why has since become a staple in the fields of leadership, management, and organizational development.