Start With Why

Explain Sinek’s “golden circle” concept and its significance in understanding the way organizations and leaders communicate their message. In a rapidly changing business landscape, does the golden circle remain relevant even as new technologies and methodologies arise? Support your answer with direct evidence from the text.

Throughout the book, Sinek links leadership with purpose. With this connection in mind, how does Sinek argue that great leaders inspire action by starting with “why”? Provide specific examples from the book to support your analysis.

Discuss historical figures or organizations that exemplify the principle of starting with “why.” What can we learn from their successes or failures? Support your response with observations and evidence from your own experiences, reading, and socio-political events.