Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough

Michael Easter is a writer and academic whose work probes the intricacies of human behavior, health, and the modern human condition. Easter’s explorations are characterized by a rigorous blend of scientific inquiry and personal narrative, and his multifaceted approach endeavors to make complex topics accessible and engaging for a broad audience. Scarcity Brain extends his investigation into how evolutionary predispositions clash with contemporary lifestyles, particularly focusing on the pervasive sense of scarcity that shapes our decisions, behaviors, and ultimately, our well-being.

Easter’s academic background and his role as a professor in the Department of Journalism and Media Studies at the University of Nevada, Las Vegas, underscore his goal of merging rigorous research with narrative storytelling to engage with a broader pantheon of philosophical ideas. His ability to synthesize information from diverse fields sets his work apart, and he includes both scientific and anecdotal support drawn from fields as wide-ranging as psychology and neuroscience and anthropology and evolutionary biology. This eclectic approach sets his work apart. Scarcity Brain follows this pattern by drawing readers into a nuanced discussion of how the modern world’s abundance and technological advancements exploit the ingrained scarcity mindset of modern society.