A food scientist known for innovations like the "bliss point" and preference groupings; he views his research as scientifically valuable and separates it from issues of obesity and health concerns.

CEO of Philip Morris during its acquisition of Kraft and General Foods, who guides the company through its transition from a tobacco company to a food conglomerate.

CEO of Philip Morris who manages food operations and addresses public health concerns following the company's acquisition of Kraft and General Foods.

A food scientist credited with developing numerous popular foods, such as Tang and Jell-O, and who now advocates for the use of healthier ingredients in the industry.

A marketer at General Foods who introduced the concept of convenience foods and the term "Modern Living," influencing the American diet shift to industrially-produced snacks.

A former Pillsbury executive who expresses concerns about the health impacts of key ingredients in the food industry, portrayed as a more favorable insider.

A former Coca-Cola president who grapples with the ethical implications of soda consumption, leading him to promote healthier beverages and develop nutritional foods outside the company.