Propaganda

The nonfiction book Propaganda by Edward Bernays is considered a classic, evergreen text that draws on social science, psychology, and communication studies. The book is not simply about the mechanics of propaganda and communication; it is also a critical examination of the ethical dimensions and societal effects of those practices. In the first four chapters, Bernays delineates the place of propaganda in American life while also revealing some of the methods through which it functions. The text positioned Bernays as the father of public relations

This guide references the 1928 edition, published by the Liveright Publishing Corporation.

Contextual note: The examples in the book reflect the period in which Bernays wrote. As such, most of his examples are about men in roles that today are occupied by everyone. This is reflected in direct quotations from the book.

Summary

Bernays begins by arguing that the opinions and habits of the masses must be deliberately manipulated for a democratic society to function. He asserts that people can cooperate in society because their perceptions of social reality are molded by what Bernays calls an “invisible government.” These experts sift through the data and keep society functioning smoothly and productively. Due to the increasing complexity of modern life and the simultaneous quickening of communication, very few people have time to interpret reality without becoming confused.