48 pages • 1 hour read
Propaganda
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Book Brief
175
Book • Nonfiction
1920s
1928
Adult
18+ years
Super Short Summary
In Propaganda, Edward Bernays explores the concept and techniques of influencing public opinion. He outlines how public relations serve as a tool for shaping societal perspectives, emphasizing the role of leaders and communicators in guiding mass thought. Bernays highlights the importance of strategy and media in the dissemination of ideas to the public.
Informative
Mysterious
Challenging
Reviews & Readership
Review Roundup
Propaganda by Edward Bernays has been hailed for its groundbreaking insights into public relations and mass manipulation, lauded for its relevance even decades later. However, some criticize its ethical implications and view it as a manual for manipulation. Despite its polarizing ethics, the book remains a critical read for understanding modern media influence.
Who Should Read Propaganda?
A reader fascinated by media influence and public opinion, similar to George Orwell's 1984 and Noam Chomsky's Manufacturing Consent, would enjoy Edward Bernays' Propaganda. Ideal for those interested in history, psychology, and the mechanics of persuasion.
Sigmund Freud
Sigmund Freud
Edward Bernays’ influential uncle who provided profound insights into the human psyche that Bernays utilized in his career in public relations and propaganda.
Calvin Coolidge
Calvin Coolidge
A U.S. President whose campaign Bernays promoted, showcasing his application of public relation tactics in political contexts.
Herbert Hoover
Herbert Hoover
Another U.S. President associated with Bernays, who utilized his expertise in shaping public perception during electoral campaigns.
175
Book • Nonfiction
1920s
1928
Adult
18+ years
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