Pre-Suasion
Pre-Suasion
Nonfiction | Reference/Text Book | Adult | Published in 2016
Book Brief
Beta432
Reference/Text Book • Nonfiction
2010s
2016
Adult
18+ years
Super Short Summary
Pre-Suasion by Robert B. Cialdini explores the art of influence prior to delivering a message. Cialdini highlights how individuals can set the stage for successful persuasion by creating favorable psychological conditions. The book provides strategies to enhance receptiveness and impact on the audience before engaging with the core message.
Reviews & Readership
Review Roundup
Cialdini's Pre-Suasion explores the importance of timing and context in persuasion, praised for engaging writing and practical applications. Readers appreciate the novel insights into influencing decisions. However, some find the repetition of earlier works and lack of depth in original research to be limiting. Overall, it’s a compelling read for both marketers and laypersons.
Who Should Read Pre-Suasion?
A reader who enjoys Pre-Suasion by Robert B. Cialdini is likely a professional in marketing, psychology, or business, keen on understanding the art of influence and persuasion. Fans of books like Influence by Cialdini or Thinking, Fast and Slow by Daniel Kahneman would find this book particularly insightful.
432
Reference/Text Book • Nonfiction
2010s
2016
Adult
18+ years
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