Super Short Summary

Predictably Irrational by Dan Ariely delves into the hidden forces influencing human decision-making through scientific experiments and anecdotes, revealing common irrational behaviors. People often misjudge value based on relativity, desire FREE! items irrationally, and experience conflicts between social and market norms. Emotional states and short-term thinking disrupt social norms and rational decisions. Expectations and public trust are other areas where individuals act predictably irrationally, but recognizing these patterns offers opportunities for personal improvement.