Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
Nonfiction | Book | Adult | Published in 1980
Book Brief
BetaPositioning: The Battle for Your Mind
Nonfiction | Book | Adult | Published in 1980213
Book • Nonfiction
1970s
1980
Adult
18+ years
Super Short Summary
Positioning: The Battle for Your Mind by Al Ries and Jack Trout explores marketing strategies and branding, focusing on how companies can establish their products distinctly in consumers' minds. It discusses techniques for building a recognizable and strong market position, utilizing concepts like differentiation and targeting perception. The book provides practical insights for effective communication in competitive markets.
Reviews & Readership
Review Roundup
Al Ries and Jack Trout's Positioning: The Battle for Your Mind is praised for its groundbreaking ideas on brand strategy and marketing. Reviewers appreciate its clear, concise writing and practical insights. However, some find it outdated given modern marketing dynamics. Despite this, it remains highly regarded for its fundamental principles.
Who Should Read Positioning: The Battle for Your Mind?
Readers with an interest in marketing strategy, brand positioning, and consumer perception will enjoy Positioning: The Battle for Your Mind by Al Ries and Jack Trout. Similar to books like Influence: The Psychology of Persuasion by Robert Cialdini and Made to Stick by Chip Heath and Dan Heath, it appeals to those fascinated by advertising and communication tactics.
213
Book • Nonfiction
1970s
1980
Adult
18+ years
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