Onward: How Starbucks Fought for Its Life without Losing Its Soul
Onward: How Starbucks Fought for Its Life without Losing Its Soul
Nonfiction | Book | Adult | Published in 2011
Book Brief
BetaOnward: How Starbucks Fought for Its Life without Losing Its Soul
Nonfiction | Book | Adult | Published in 2011350
Book • Nonfiction
2010s
2011
Adult
18+ years
Super Short Summary
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz and Joanne Gordon details Starbucks' journey during the global recession. Emphasizing leadership and the company's core values, Schultz recounts the strategic decisions and cultural shifts necessary to revive Starbucks while staying true to its identity and mission.
Reviews & Readership
31,369 ratings
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Review Roundup
Howard Schultz and Joanne Gordon's Onward: How Starbucks Fought for Its Life without Losing Its Soul is widely praised for its compelling narrative about corporate renewal. Readers appreciate Schultz’s candid insights and leadership principles. Some criticize it for repetitive content and idealistic tones. Overall, it's a motivational read for business enthusiasts.
Who Should Read Onward: How Starbucks Fought for Its Life without Losing Its Soul?
Readers who enjoy Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz and Joanne Gordon are typically interested in business turnaround stories, leadership, and corporate culture. Fans of books like Good to Great by Jim Collins or Shoe Dog by Phil Knight will find similar inspiration and insights.
31,369 ratings
Loved it
Mixed feelings
Not a fan
350
Book • Nonfiction
2010s
2011
Adult
18+ years
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