A collective character representing the multinational corporations that shape the modern global landscape, highlighted by brands like Walmart, Nike, Disney, and others, which exemplify the pervasive cultural, economic, and environmental impacts discussed.

An American businessman and co-founder of Nike, often cited by Klein as an emblem of the influential CEO culture due to his pivotal role in popularizing and expanding Nike, serving as an illustration of corporate practices.

A Nigerian writer and activist whose opposition to Royal Dutch/Shell's operations is a potent example of anti-corporate activism, spotlighted in the narrative for his role in sparking international movements against corporate exploitation.

A marketing icon symbolizing American individualism, used by the Philip Morris company to promote Marlboro cigarettes, whose impact and significance are discussed in the context of shifting consumer landscapes and branding challenges.