New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan
New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan
Nonfiction | Book | Adult | Published in 2004
Book Brief
BetaNew Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan
Nonfiction | Book | Adult | Published in 2004284
Book • Nonfiction
•
Education2000s
•
Education•
Leadership2004
Adult
18+ years
Super Short Summary
New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan by John W. Mullins guides individuals through assessing business ideas before drafting a formal plan. It emphasizes evaluating market demand, industry trends, and the resources required for success, aiding entrepreneurs and executives in making informed decisions and minimizing risks in the early stages of business development.
Informative
Challenging
Inspirational
Reviews & Readership
6,117 ratings
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Review Roundup
New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan by John W. Mullins offers valuable insights into early-stage business validation. Readers praise its structured approach and practical steps, though some find the content repetitive. It's a helpful guide for entrepreneurs seeking to assess market potential before investing heavily.
Who Should Read New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan?
Entrepreneurs and executives eager to refine their business ideas would enjoy New Business Road Test. Similarly, readers of The Lean Startup by Eric Ries or Zero to One by Peter Thiel would appreciate its practical approach to validating business concepts before plan writing.
6,117 ratings
Loved it
Mixed feelings
Not a fan
284
Book • Nonfiction
•
Education2000s
•
Education•
Leadership2004
Adult
18+ years
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