Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi and Tahl Raz is a New York Times best-selling self-help and business book first published in 2005 by Currency, a division of Penguin Random House. The principal author, Ferrazzi, is the Chief Executive Officer (CEO) and Founder of Ferrazzi Greenlight, a training and consulting company. He previously worked as the Chief Marketing Officer (CMO) for Deloitte Consulting and Starwood Hotels and Resorts, and he was additionally the CEO of YaYa Media. As a self-described “master networker,” Ferrazzi walks readers through specific and actionable steps that he personally uses to cultivate and maintain a robust network of executives, colleagues, associates, and friends. Ferrazzi’s method of connecting relies on genuine relationship-building, a conscientious activity that he distinguishes from the crude and impersonal stigma typically associated with networking.

This guide uses the expanded and updated text published in 2014.

Summary

The book is divided into five sections.

Section 1: The Mind-Set illustrates the unique mentality and ideas that the authors espouse as the secret to building a diverse, useful, and massive network of connections. In this initial section, Ferrazzi and Raz introduce the “Relationship Action Plan,” a tool that helps readers develop their goals and connect with the people, places, and things that will help achieve those goals.