50 pages • 1 hour read
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
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Index of Terms
Relationship Action Plan (RAP)
Readers are advised to write down the Relationship Action Plan as a guide for connecting and establishing their reputation in a community. The RAP is divided into three parts. The first part involves writing down goals that will help to fulfill the individual’s mission. The second part involves connecting those goals to the people, places, and things that will facilitate the completion of one's mission. The third part is reaching out to people who will help the individual’s mission succeed.
Step One of the RAP is to find and learn everything about a specific passion. After finding a passion, the individual is to conduct a self-assessment of one’s current state of mind, strengths, and weaknesses. Then the person asks people in their network what they think the individual’s strengths and weaknesses are. Step Two is to put the goals in writing. The authors insist that the RAP be written down. Having intentions on paper, they say, increases the conviction of the goal. “An unwritten wish is just a dream” (33). These goals must be specific and believable. Step Three is to create a personal board of advisors. External vetting is important, even for the best-conceived plans. This board of advisors should be made up of people who can support and critique the work and ideas fairly.
Super-Connector
A super-connector is a person who maintains contact with thousands of people in many different fields, industries, and worlds. Ferrazzi himself claims to be a super-connector. However, Never Eat Alone does not require readers to become super-connectors themselves, but rather to befriend one so that they can reap the benefits of their immense contact list. Every network, the authors claim, should include at least one super-connector.
Pinging
“Pinging” is a quick, casual greeting that can be sent out through email, phone calls and voicemails, text messages, social media messaging, and handwritten notes. The purpose of “pinging” is to maintain contact with relationships, even those on the periphery of one’s network. The goal is to constantly remind people of one’s name, business, and expertise. The frequency of “pinging” varies, but Ferrazzi recommends that a connector conduct this practice as frequently as possible, and at least two to three times a year for the most distant contacts.
The Fringe
The Fringe are the outer reaches of one’s network that individuals can access and manage through technology, the internet and social media. Managing “The Fringe” means producing and disseminating timely, powerful and relevant information to people on the periphery of a network. This practice draws others from different networks into the fold of one’s relationship-building endeavor.
Microcelebrity
A microcelebrity is a person who is famous among the most important people engaged with their life’s mission. The microcelebrity is not known globally by millions, but locally by various networks of people who are in touch with the person’s expertise. The authors argue that being a microcelebrity occurs after carefully creating, branding, and disseminating content related to the goals and mission in the RAP. Microcelebrities can also become super-connectors, or contact super-connectors, in order to increase the reach of their message and network.
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