Melania

In Chapter 6, Melania Trump reflects on her ventures into jewelry and skincare design, showcasing her entrepreneurial spirit and dedication to independence. By 2009, with her son Barron in preschool, she explored new creative pursuits beyond modeling. Encouraged by Marc Beckman, CEO of DYLA United, she launched her first jewelry line inspired by personal memories, such as a gold bracelet her father gifted her mother. Her jewelry collections—Paris, New York, and Palm Beach—symbolized glamour, professionalism, and sporty elegance, respectively. The line debuted on QVC, achieving rapid success with high demand and record-breaking sales.

In 2011, Melania expanded her business ventures into skincare, partnering with New Sunshine to create a luxury line incorporating innovative ingredients like caviar. Despite her hands-on involvement in product development and promotion, the venture faced setbacks when internal disputes within New Sunshine disrupted production and distribution. The failed rollout jeopardized her reputation, leading to legal battles. A judge ultimately ruled in her favor, validating her contract and awarding her a settlement.

Throughout the chapter, Melania emphasizes her values of financial independence, self-reliance, and empowering women through her business endeavors. While the challenges with New Sunshine were disheartening, they offered valuable lessons about the complexities of business partnerships.