33 pages • 1 hour read
Made to Stick: Why Some Ideas Survive and Others Die
A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
Book Brief
323
Book • Nonfiction
2000s
2006
Adult
18+ years
Super Short Summary
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath explores why certain ideas are more memorable and persuasive than others. Using anecdotes and a structured analysis, the authors present six principles—Simple, Unexpected, Concrete, Credible, Emotional, and Stories (SUCCESs)—to create impactful messages. The book enjoyed commercial and critical success. The source material references a case involving the sexual exploitation of children.
Informative
Inspirational
Contemplative
Reviews & Readership
99,386 ratings
Loved it
Mixed feelings
Not a fan
Review Roundup
Made to Stick by Chip and Dan Heath is praised for its insightful and practical approach to making ideas memorable and impactful. Reviewers appreciate the clear, engaging writing style and real-world examples. Criticisms include occasional redundancy and a perceived oversimplification of complex concepts. Nonetheless, it is widely recommended for communicators seeking to enhance their message delivery.
Who Should Read Made to Stick?
Readers who savor engaging insights on communication strategies will relish Made to Stick by Chip Heath and Dan Heath. Fans of The Tipping Point by Malcolm Gladwell and Influence by Robert Cialdini—both renowned for dissecting impactful ideas—will find it equally compelling. This book is perfect for marketers, educators, and leaders seeking to make their messages unforgettable.
99,386 ratings
Loved it
Mixed feelings
Not a fan
Dan Heath
Dan Heath
Co-author and brother in the duo known for dissecting how to make ideas memorable. He is the co-founder of Thinkwell publishing and a speaker at Duke University’s Center for the Advancement of Social Entrepreneurship.
Malcolm Gladwell
Malcolm Gladwell
Canadian author and journalist whose book, The Tipping Point, inspired the Heath brothers' work on understanding and enhancing the "stickiness" of ideas.
323
Book • Nonfiction
2000s
2006
Adult
18+ years
Continue your reading experience
Subscribe now to unlock the rest of this Study Guide plus our full library, which features expert-written summaries and analyses of 8,000+ additional titles.