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33 pages 1 hour read

Chip Heath, Dan Heath

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan HeathNonfiction | Book | Adult | Published in 2006

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Book Brief

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Chip Heath, Dan Heath

Made to Stick

Nonfiction | Book | Adult | Published in 2006
Book Details
Pages

323

Format

Book • Nonfiction

Setting

2000s

Publication Year

2006

Audience

Adult

Recommended Reading Age

18+ years

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Super Short Summary

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath explores why certain ideas are more memorable and persuasive than others. Using anecdotes and a structured analysis, the authors present six principles—Simple, Unexpected, Concrete, Credible, Emotional, and Stories (SUCCESs)—to create impactful messages. The book enjoyed commercial and critical success. The source material references a case involving the sexual exploitation of children.

Informative

Inspirational

Contemplative

Reviews & Readership

4.3

99,386 ratings

74%

Loved it

18%

Mixed feelings

8%

Not a fan

Roundup icon

Review Roundup

Made to Stick by Chip and Dan Heath is praised for its insightful and practical approach to making ideas memorable and impactful. Reviewers appreciate the clear, engaging writing style and real-world examples. Criticisms include occasional redundancy and a perceived oversimplification of complex concepts. Nonetheless, it is widely recommended for communicators seeking to enhance their message delivery.

Who should read this

Who Should Read Made to Stick?

Readers who savor engaging insights on communication strategies will relish Made to Stick by Chip Heath and Dan Heath. Fans of The Tipping Point by Malcolm Gladwell and Influence by Robert Cialdini—both renowned for dissecting impactful ideas—will find it equally compelling. This book is perfect for marketers, educators, and leaders seeking to make their messages unforgettable.

4.3

99,386 ratings

74%

Loved it

18%

Mixed feelings

8%

Not a fan

Book Details
Pages

323

Format

Book • Nonfiction

Setting

2000s

Publication Year

2006

Audience

Adult

Recommended Reading Age

18+ years

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