58 pages • 1 hour read
Let My People Go Surfing: The Education of a Reluctant Businessman
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Book Brief
Let My People Go Surfing
Nonfiction | Autobiography / Memoir | Adult | Published in 2005272
Autobiography / Memoir • Nonfiction
2000s
2005
Adult
18+ years
1200L
Super Short Summary
Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard is a memoir and business book that chronicles the growth of Patagonia and its dedication to environmental sustainability. Chouinard recounts his journey from an outdoor enthusiast escaping childhood bullying to founding Patagonia, navigating its expansion, and establishing core company values prioritizing quality, ethical production, and environmental responsibility.
Inspirational
Informative
Adventurous
Hopeful
Contemplative
Reviews & Readership
30,493 ratings
Loved it
Mixed feelings
Not a fan
Review Roundup
Let My People Go Surfing by Yvon Chouinard is lauded for its inspiring blend of business principles and environmental advocacy, reflecting its author's passion and ethical approach to entrepreneurship. However, some readers find the narrative occasionally repetitive and the advice idealistic for certain business contexts. Overall, it's a compelling read for those interested in sustainable business practices.
Who Should Read Let My People Go Surfing?
Readers who would enjoy Yvon Chouinard's Let My People Go Surfing are environmentally conscious individuals, business leaders, and outdoor enthusiasts. This demographic also appreciates books like Rachel Carson's Silent Spring and Blake Mycoskie's Start Something That Matters, blending sustainability, entrepreneurship, and a passion for nature.
30,493 ratings
Loved it
Mixed feelings
Not a fan
Malinda Pennoyer Chouinard
Malinda Pennoyer Chouinard
Yvon Chouinard’s wife and a key influence at Patagonia, she advocates for progressive employee benefits and contributes to the company’s reputation for caring for its workforce.
Kris McDivitt
Kris McDivitt
A former neighbor and assistant packer at Chouinard Equipment, McDivitt becomes the general manager of Patagonia, adeptly steering the company’s business and brand with her open and collaborative management style.
Michael Kami
Michael Kami
A strategic planner consulted by the Chouinards, he helps refocus Patagonia's mission and introduces concurrent manufacturing to improve the company's product quality and financial viability.
272
Autobiography / Memoir • Nonfiction
2000s
2005
Adult
18+ years
1200L
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