42 pages • 1 hour read
Hooked: How to Build Habit-Forming Products
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Book Brief
154
Book • Nonfiction
2010s
2013
Adult
18+ years
Super Short Summary
In Hooked, Nir Eyal provides a guide for businesses and tech designers on creating habit-forming products using a four-step model: Trigger, Action, Variable Reward, and Investment. The book emphasizes the importance of user engagement for long-term success and ethical considerations in persuasive design. Eyal uses case studies to illustrate his points and offers practical advice for applying his model to various products. Negative emotions are discussed as potential triggers.
Informative
Challenging
Inspirational
Reviews & Readership
45,839 ratings
Loved it
Mixed feelings
Not a fan
Review Roundup
Hooked by Nir Eyal provides compelling insights into user-centric product design, effectively using behavioral psychology principles to explain how companies can create habit-forming products. However, critiques point to ethical concerns and the potential for misuse. Ultimately, the book is a must-read for marketers and designers, despite its controversial edges.
Who Should Read Hooked?
A reader who would enjoy Hooked by Nir Eyal is likely interested in understanding the psychology of customer behavior and building habit-forming products. Fans of Influence by Robert Cialdini and Made to Stick by Chip and Dan Heath will find valuable insights in Eyal’s practical approach to behavioral design.
45,839 ratings
Loved it
Mixed feelings
Not a fan
BJ Fogg
BJ Fogg
An American professor and director at Stanford University’s Behavior Design Lab, known for the “Fogg Behavior Model” which underscores the role of triggers, motivation, and ability in human behavior. His work influences Eyal’s theories on habit formation.
B. F. Skinner
B. F. Skinner
An American psychologist who conducted experiments demonstrating that variable rewards influence behavior. His findings on reinforcement and behavior shaping inform Eyal's theories on how unpredictable rewards can drive user engagement.
Bobby Gruenewald
Bobby Gruenewald
An American entrepreneur and pastor credited with founding the YouVersion Bible app. Praised by Eyal for his focus on creating habitual users through thoughtful design and engagement techniques, he exemplifies an ethical product designer.
154
Book • Nonfiction
2010s
2013
Adult
18+ years
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