Hit Makers: The Science of Popularity in an Age of Distraction
Nonfiction | Book | Adult | Published in 2017
307
Book • Nonfiction
•
Business & Economics•
Psychology2017
Adult
18+ years
In Hit Makers: The Science of Popularity in an Age of Distraction, Derek Thompson explores the factors that drive cultural popularity. By examining psychological and historical patterns, Thompson reveals how certain ideas and products captivate individuals, emphasizing the interplay between familiarity and novelty, distribution methods, and timing in determining what becomes a cultural hit.
Informative
Challenging
Contemplative
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Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson is praised for its insightful analysis of why things become popular, blending psychology, economics, and media studies. Critics note its engaging narrative and thorough research. Some find it occasionally dense and complex, but generally, it offers valuable perspectives on cultural trends.
Readers fascinated by the psychology of trends, similar to Malcolm Gladwell's The Tipping Point, will enjoy Hit Makers. It appeals to those curious about the mechanics behind cultural phenomena and the science of popularity, blending economics, sociology, and history in a compelling narrative.
7,617 ratings
Loved it
Mixed feelings
Not a fan
307
Book • Nonfiction
•
Business & Economics•
Psychology2017
Adult
18+ years
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