BOOK BRIEF

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Sean Ellis & Morgan Brown
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Nonfiction | Book | Adult | Published in 2017

Book Brief

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Sean Ellis & Morgan Brown

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Nonfiction | Book | Adult | Published in 2017
Book Details
Pages

320

Format

Book • Nonfiction

Setting

2010s

Publication Year

2017

Audience

Adult

Recommended Reading Age

18+ years

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Super Short Summary

Hacking Growth by Sean Ellis and Morgan Brown guides readers through a data-driven approach to achieving rapid and sustainable business growth. It outlines practical strategies and methodologies for startups and established companies, emphasizing experimentation, customer focus, and cross-functional team collaboration. The book also provides case studies and actionable insights for implementing growth hacking techniques.

Reviews & Readership

4.3

6,527 ratings

81%

Loved it

14%

Mixed feelings

5%

Not a fan

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Review Roundup

<Hacking Growth> by Sean Ellis and Morgan Brown is well-received for its practical insights into data-driven marketing and growth strategies. Readers appreciate the actionable steps and real-world examples provided. However, some criticize it for repetitiveness and a heavy focus on tech startups, which may limit applicability to other industries. Overall, it's a valuable resource for those in startups or digital marketing.

Who should read this

Who Should Read Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success?

Readers keen on business innovation, digital marketing, and startup culture will find Hacking Growth by Sean Ellis & Morgan Brown compelling. Ideal for fans of Lean Startup by Eric Ries and Crossing the Chasm by Geoffrey A. Moore, this book appeals to entrepreneurs, marketers, and product managers aiming to boost growth efficiently.

4.3

6,527 ratings

81%

Loved it

14%

Mixed feelings

5%

Not a fan

Book Details
Pages

320

Format

Book • Nonfiction

Setting

2010s

Publication Year

2017

Audience

Adult

Recommended Reading Age

18+ years

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