Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Nonfiction | Book | Adult | Published in 2017
320
Book • Nonfiction
2010s
2017
Adult
18+ years
Hacking Growth by Sean Ellis and Morgan Brown guides readers through a data-driven approach to achieving rapid and sustainable business growth. It outlines practical strategies and methodologies for startups and established companies, emphasizing experimentation, customer focus, and cross-functional team collaboration. The book also provides case studies and actionable insights for implementing growth hacking techniques.
6,527 ratings
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<Hacking Growth> by Sean Ellis and Morgan Brown is well-received for its practical insights into data-driven marketing and growth strategies. Readers appreciate the actionable steps and real-world examples provided. However, some criticize it for repetitiveness and a heavy focus on tech startups, which may limit applicability to other industries. Overall, it's a valuable resource for those in startups or digital marketing.
Readers keen on business innovation, digital marketing, and startup culture will find Hacking Growth by Sean Ellis & Morgan Brown compelling. Ideal for fans of Lean Startup by Eric Ries and Crossing the Chasm by Geoffrey A. Moore, this book appeals to entrepreneurs, marketers, and product managers aiming to boost growth efficiently.
6,527 ratings
Loved it
Mixed feelings
Not a fan
320
Book • Nonfiction
2010s
2017
Adult
18+ years
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