BOOK BRIEF

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

Morten T. Hansen, Jim Collins
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Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

Nonfiction | Book | Adult | Published in 2011

Book Brief

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Morten T. Hansen, Jim Collins

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

Nonfiction | Book | Adult | Published in 2011
Book Details
Pages

183

Format

Book • Nonfiction

Setting

2010s

Publication Year

2011

Audience

Adult

Recommended Reading Age

18+ years

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Super Short Summary

Great by Choice by Morten T. Hansen and Jim Collins examines why certain companies thrive in uncertainty while others fail. The authors provide insights into characteristics and behaviors that differentiate successful organizations, emphasizing disciplined innovation, empirical creativity, and productive paranoia. Through case studies and research, the book offers practical guidelines for achieving sustained performance in challenging environments.

Reviews & Readership

4.1

20,511 ratings

77%

Loved it

17%

Mixed feelings

6%

Not a fan

Roundup icon

Review Roundup

Great by Choice by Morten T. Hansen and Jim Collins receives praise for its rigorous research and actionable insights on why some companies thrive amidst uncertainty. Critics, however, argue that its case studies may not account for all variables, and some principles feel overly prescriptive. Readers looking for logical frameworks in leadership will find it valuable.

Who should read this

Who Should Read Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All?

A reader who would enjoy Great by Choice by Morten T. Hansen and Jim Collins is likely a business professional, entrepreneur, or leadership enthusiast who is interested in understanding the factors behind sustained business success. Similar to readers of Good to Great and Built to Last, they seek data-driven insights and practical strategies in the business realm.

4.1

20,511 ratings

77%

Loved it

17%

Mixed feelings

6%

Not a fan

Book Details
Pages

183

Format

Book • Nonfiction

Setting

2010s

Publication Year

2011

Audience

Adult

Recommended Reading Age

18+ years

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