Lucely’s best friend with a strong interest in the occult, who assists in protecting Lucely's ghost relatives. Known for her organized and determined nature, she learns more about her own connection to magic through her grandmother, Babette.

A group of ghosts from Lucely’s family who manifest as fireflies, residing in a willow tree outside her home. They support the Luna family in their efforts to keep St. Augustine safe from malevolent spirits.

Syd's grandmother and a witch who is part of the Purple Coven, offering wisdom and magical support. Her vast supernatural knowledge and powers guide Lucely and Syd in overcoming threats.

Lucely’s father, who runs ghost tours in St. Augustine and is deeply connected to his family heritage. He supports Lucely, though initially unaware of her adventures, and strives to preserve their family home.

An antagonist who returns from the past to target witches in St. Augustine, seeking to cause harm. Her actions are motivated by historical animosity towards the Coven.

A lineage of witches in St. Augustine with a history of protecting the city through their magical abilities. They are integral to battling the supernatural forces that threaten the area.

The mayor of St. Augustine who becomes mixed up in supernatural events. Initially, he seems antagonistic but is later revealed to be under the influence of another character.

A bank worker who poses a financial threat to the Luna family by pressuring Simon about his mortgage payments. His actions create additional challenges for Lucely and Simon.