BOOK BRIEF

Franchise: The Golden Arches in Black America

Marcia Chatelain
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Franchise: The Golden Arches in Black America

Nonfiction | Book | Adult | Published in 2020

Book Brief

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Marcia Chatelain

Franchise: The Golden Arches in Black America

Nonfiction | Book | Adult | Published in 2020
Book Details
Pages

336

Format

Book • Nonfiction

Setting

United States • 20th Century

Topic
Race & Racism

Business & Economics

Politics & Government
Publication Year

2020

Audience

Adult

Recommended Reading Age

18+ years

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Super Short Summary

Franchise: The Golden Arches in Black America by Marcia Chatelain examines the relationship between McDonald's and Black communities in America. It explores how the fast-food giant influenced economic and social dynamics, highlighting themes of entrepreneurship, racial tensions, and community impact. Chatelain provides insight into how the franchise shaped aspects of Black American life.

Informative

Challenging

Contemplative

Dark

Unnerving

Reviews & Readership

4.1

1,908 ratings

70%

Loved it

24%

Mixed feelings

6%

Not a fan

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Review Roundup

Marcia Chatelain's Franchise: The Golden Arches in Black America is a well-researched exploration of McDonald's role in Black communities. Praised for its depth and originality, the book unveils both empowerment and exploitation dynamics. Some critics note it occasionally lacks focus, but overall, it's recognized for its insightful analysis of race, capitalism, and fast food culture.

Who should read this

Who Should Read Franchise: The Golden Arches in Black America?

A reader interested in Franchise: The Golden Arches in Black America might enjoy exploring intersections of race, capitalism, and culture. Comparable works include Michelle Alexander's The New Jim Crow or Isabel Wilkerson's Caste. This audience appreciates sociopolitical analyses revealing deeper systemic structures.

4.1

1,908 ratings

70%

Loved it

24%

Mixed feelings

6%

Not a fan

Book Details
Pages

336

Format

Book • Nonfiction

Setting

United States • 20th Century

Topic
Race & Racism

Business & Economics

Politics & Government
Publication Year

2020

Audience

Adult

Recommended Reading Age

18+ years

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