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PART 1, CHAPTERS 1-6
Reading Check
1. What kind of argument aims to get an audience to accept a proposition but does not ask them to act on it?
2. What kind of appeal targets the audience’s emotions?
3. What kind of appeal seeks to establish the author’s credibility?
4. What kind of appeal is based on facts and reason?
5. What kind of fallacy exaggerates negative consequences?
Short Answer
Answer each question in at least 1 complete sentence. Incorporate details from the text to support your response.
1. What do the authors believe should be the goal of engaging in an argument?
2. Why is it beneficial to concede that opposing arguments have merit?
3. How did Aristotle differentiate between “artistic” and “inartistic” proofs?
4. What is a “fallacy,” according to the authors?
5. What is rhetorical analysis?
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“Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques”
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