Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Nonfiction | Book | Adult | Published in 2006
Book Brief
BetaCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Nonfiction | Book | Adult | Published in 2006211
Book • Nonfiction
1990s
2006
Adult
18+ years
Super Short Summary
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore and Regis McKenna explores strategies for high-tech companies to transition from early adopters to larger markets. The authors emphasize understanding customer segments, crafting tailored marketing messages, and building a strong market presence to achieve widespread adoption.
Reviews & Readership
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Review Roundup
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore and Regis McKenna is lauded for its insightful approach to high-tech marketing, especially the concept of the "chasm." Critics praise its practical strategies but note that some examples may feel dated. Overall, it's a crucial read for tech marketers seeking to bridge early adopters and the mainstream market.
Who Should Read Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers?
Readers who would enjoy Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore and Regis McKenna are entrepreneurs, business leaders, and marketers focused on technology adoption. They likely appreciate strategic insights akin to those in The Lean Startup by Eric Ries and Innovator's Dilemma by Clayton Christensen.
30,066 ratings
Loved it
Mixed feelings
Not a fan
211
Book • Nonfiction
1990s
2006
Adult
18+ years
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