Contagious (Fluorescence, #2)
Contagious (Fluorescence, #2)
Fiction | Novel | Adult | Published in 2015
Book Brief
Beta334
Novel • Fiction
2010s
2015
Adult
18+ years
Super Short Summary
In Contagious, Jonah Berger explores why certain ideas and products become popular. He identifies six principles—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—that drive people to share information. Berger offers insights and examples to help businesses and individuals harness these concepts to create content that goes viral.
Reviews & Readership
170 ratings
Loved it
Mixed feelings
Not a fan
Review Roundup
Jonah Berger's Contagious is lauded for its engaging exploration of why ideas spread. Readers appreciate its practical insights and relatable examples, making it a valuable read for marketers. However, some critics find the concepts overly simplistic and repetitive. Despite this, the book remains a popular choice for understanding viral marketing strategies.
Who Should Read Contagious (Fluorescence, #2)?
Contagious by Jonah Berger is perfect for readers interested in understanding why certain ideas catch on. Fans of Malcolm Gladwell’s The Tipping Point or Chip Heath and Dan Heath's Made to Stick will appreciate Berger's insights into social influence and viral marketing. Ideal for marketers, entrepreneurs, and psychology enthusiasts seeking practical applications.
170 ratings
Loved it
Mixed feelings
Not a fan
334
Novel • Fiction
2010s
2015
Adult
18+ years
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