56 pages • 1 hour read
Contagious: Why Things Catch On
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Book Brief
256
Book • Nonfiction
2010s
2013
Adult
18+ years
Super Short Summary
In Contagious: Why Things Catch On, Jonah Berger explores the science behind why certain products and ideas become popular. He identifies key principles like social currency, triggers, emotion, public visibility, practical value, and storytelling, which drive people to share and adopt new trends. Berger provides evidence and real-world examples to illustrate these concepts.
Informative
Inspirational
Playful
Reviews & Readership
Review Roundup
In Contagious: Why Things Catch On, Jonah Berger explores the science behind why certain ideas and products go viral. Reviews praise its insightful, research-backed analysis and practical applications for marketing and social influence. Critics note some repetitive content and basic concepts. However, it's considered a valuable resource for marketers and entrepreneurs.
Who Should Read Contagious?
A reader interested in Contagious: Why Things Catch On by Jonah Berger likely enjoys uncovering the science behind social trends, word-of-mouth dynamics, and viral marketing. Fans of Malcolm Gladwell's The Tipping Point or Chip Heath and Dan Heath's Made to Stick will find similar insights compelling.
256
Book • Nonfiction
2010s
2013
Adult
18+ years
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