logo

50 pages • 1 hour read

W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée Mauborgne
Nonfiction | Book | Adult | Published in 2005

A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.

Download PDF

Summary

Background

Key Figures

Themes

Index of Terms

Important Quotes

Essay Topics

Essay Topics

1.

Define value innovation and briefly analyze why it is a key factor in blue ocean strategies.

2.

Why is tipping point leadership crucial to the proper execution of blue ocean strategies?

3.

How important is the people proposition in the proper execution of blue ocean strategies? Explain using at least one example.

blurred text
blurred text
blurred text
blurred text
Unlock IconUnlock all 50 pages of this Study Guide

Plus, gain access to 8,550+ more expert-written Study Guides.

Including features:

+ Mobile App
+ Printable PDF
+ Literary AI Tools
Unlock Full Library