50 pages • 1 hour read
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Book Brief
240
Book • Nonfiction
2000s
2005
Adult
18+ years
Super Short Summary
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne presents a new marketing strategy encouraging businesses to create "blue oceans" or uncontested market spaces through value innovation. It explains the theoretical framework and practical steps to escape traditional competitive markets, focusing on customer value, new demand generation, and strategic execution to ensure sustainable growth and market differentiation.
Informative
Inspirational
Challenging
Hopeful
Contemplative
Reviews & Readership
80,564 ratings
Loved it
Mixed feelings
Not a fan
Review Roundup
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is praised for its innovative approach to creating uncontested market space, making it a popular read among business strategists. However, some critics find its concepts too abstract and lacking in actionable steps. Its blend of theoretical and practical insights has sparked a significant interest in strategic planning.
Who Should Read Blue Ocean Strategy?
Readers who would enjoy Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne are typically business professionals, entrepreneurs, and strategic planners who seek innovative approaches to market creation and competition. Comparable to readers of The Innovator's Dilemma by Clayton Christensen and Good to Great by Jim Collins.
80,564 ratings
Loved it
Mixed feelings
Not a fan
Renée Mauborgne
Renée Mauborgne
An American business theorist and co-director of the Blue Ocean Strategy Institute at INSEAD, noted for her contributions to value innovation and management strategy, and for being the first woman to top the Thinkers50 ranking of management thinkers.
240
Book • Nonfiction
2000s
2005
Adult
18+ years
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