logo

50 pages 1 hour read

W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée MauborgneNonfiction | Book | Adult | Published in 2005

A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.

Book Brief

logo
W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy

Nonfiction | Book | Adult | Published in 2005
Book Details
Pages

240

Format

Book • Nonfiction

Setting

2000s

Publication Year

2005

Audience

Adult

Recommended Reading Age

18+ years

Roundup icon

Super Short Summary

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne presents a new marketing strategy encouraging businesses to create "blue oceans" or uncontested market spaces through value innovation. It explains the theoretical framework and practical steps to escape traditional competitive markets, focusing on customer value, new demand generation, and strategic execution to ensure sustainable growth and market differentiation.

Informative

Inspirational

Challenging

Hopeful

Contemplative

Reviews & Readership

4.2

80,564 ratings

73%

Loved it

19%

Mixed feelings

8%

Not a fan

Roundup icon

Review Roundup

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is praised for its innovative approach to creating uncontested market space, making it a popular read among business strategists. However, some critics find its concepts too abstract and lacking in actionable steps. Its blend of theoretical and practical insights has sparked a significant interest in strategic planning.

Who should read this

Who Should Read Blue Ocean Strategy?

Readers who would enjoy Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne are typically business professionals, entrepreneurs, and strategic planners who seek innovative approaches to market creation and competition. Comparable to readers of The Innovator's Dilemma by Clayton Christensen and Good to Great by Jim Collins.

4.2

80,564 ratings

73%

Loved it

19%

Mixed feelings

8%

Not a fan

Book Details
Pages

240

Format

Book • Nonfiction

Setting

2000s

Publication Year

2005

Audience

Adult

Recommended Reading Age

18+ years

Continue your reading experience

Subscribe now to unlock the rest of this Study Guide plus our full library, which features expert-written summaries and analyses of 8,000+ additional titles.