50 pages • 1 hour read
240
Book • Nonfiction
2000s
2005
Adult
18+ years
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne presents a new marketing strategy encouraging businesses to create "blue oceans" or uncontested market spaces through value innovation. It explains the theoretical framework and practical steps to escape traditional competitive markets, focusing on customer value, new demand generation, and strategic execution to ensure sustainable growth and market differentiation.
Informative
Inspirational
Challenging
Hopeful
Contemplative
80,564 ratings
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Mixed feelings
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Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is praised for its innovative approach to creating uncontested market space, making it a popular read among business strategists. However, some critics find its concepts too abstract and lacking in actionable steps. Its blend of theoretical and practical insights has sparked a significant interest in strategic planning.
Readers who would enjoy Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne are typically business professionals, entrepreneurs, and strategic planners who seek innovative approaches to market creation and competition. Comparable to readers of The Innovator's Dilemma by Clayton Christensen and Good to Great by Jim Collins.
80,564 ratings
Loved it
Mixed feelings
Not a fan
240
Book • Nonfiction
2000s
2005
Adult
18+ years
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