Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Nonfiction | Book | Adult | Published in 2017
336
Book • Nonfiction
2010s
•
Leadership2017
Adult
18+ years
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth guides individuals and organizations through creating new market spaces, or "blue oceans," to foster innovation and growth. The authors outline systematic steps to move beyond competitive markets, emphasizing creativity, collaboration, and strategic planning to achieve sustainable success without competing directly in existing crowded markets.
Informative
Inspirational
Hopeful
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Blue Ocean Shift is praised for its strategic guide to innovation and market creation, building on the concepts of its predecessor, Blue Ocean Strategy. It offers practical steps and real-world examples, inspiring confidence. Critics note its academic tone and lack of novelty if familiar with previous work. Overall, it's a valuable read for business strategists.
Readers who enjoy Blue Ocean Shift: Beyond Competing often seek innovative business strategies and aspire to create untapped market spaces. Fans of Blue Ocean Strategy and Good to Great will appreciate its data-driven insights for fostering growth and boosting confidence in transformative approaches.
2,711 ratings
Loved it
Mixed feelings
Not a fan
336
Book • Nonfiction
2010s
•
Leadership2017
Adult
18+ years
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