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42 pages 1 hour read

Because Internet: Understanding the New Rules of Language

Nonfiction | Book | Adult | Published in 2019

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Book Brief

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Gretchen McCulloch

Because Internet

Nonfiction | Book | Adult | Published in 2019
Book Details
Pages

328

Format

Book • Nonfiction

Setting

2010s

Publication Year

2019

Audience

Adult

Recommended Reading Age

16+ years

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Super Short Summary

Because Internet: Understanding the New Rules of Language by linguist Gretchen McCulloch explores how the internet has transformed informal communication, creating new writing and speaking styles through online texts and chats. By examining social media and internet culture, McCulloch reveals the rapid evolution of language, the roles of different internet user generations, and the impact of memes, emoji, and online slang. Some passages use swear words.

Informative

Humorous

Contemplative

Reviews & Readership

4.2

12,475 ratings

77%

Loved it

19%

Mixed feelings

4%

Not a fan

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Review Roundup

Because Internet by Gretchen McCulloch is lauded for its insightful analysis of internet linguistics and online communication trends. Positive reviews highlight McCulloch's engaging and accessible writing style, while some critics feel the book occasionally lacks depth in technical explanation. Overall, it offers a compelling and entertaining look at digital language evolution.

Who should read this

Who Should Read Because Internet?

A reader who delights in linguistics, internet culture, or the evolution of language will enjoy Gretchen McCulloch's Because Internet. Fans of John McWhorter’s Words on the Move and Steven Pinker’s The Sense of Style will find this insightful, humorous analysis of digital communication particularly engaging.

4.2

12,475 ratings

77%

Loved it

19%

Mixed feelings

4%

Not a fan

Character List

Gretchen McCulloch

An author and linguist who specializes in internet linguistics; she writes for a general audience and is known for her work at Wired magazine, her blog, and podcast.

The first wave of online users who were technically savvy, knowledgeable in computer code, and influential in defining netiquette and early internet slang.

Arriving online in the late 1990s, this young group utilized the internet as a social platform and contributed to internet lingo without needing technical expertise.

Joined the internet in the late 1990s primarily for work-related activities; they are older, with social lives mostly offline, and maintained a more traditional use of language.

Born into a world already connected, this is the youngest group that adapted thoroughly to the internet's ways, using it naturally from a young age for socializing.

Grew up before the internet and primarily use it for maintaining family connections and accessing resources, without feeling socially connected to it.

Book Details
Pages

328

Format

Book • Nonfiction

Setting

2010s

Publication Year

2019

Audience

Adult

Recommended Reading Age

16+ years

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