Super Short Summary

In Colson Whitehead’s novel Apex Hides the Hurt, a nameless nomenclature consultant is hired to rename a town currently called Winthrop. Three parties propose conflicting names: Mayor Regina Goode wants "Freedom," inspired by her African American ancestors; entrepreneur Lucky Aberdeen suggests "New Prospera" for a progressive future; and Albie Winthrop wishes to keep the current name. Through his task, the consultant, who created the successful "Apex" bandage, grapples with his own personal losses and emotional isolation. Sensitive topics include slavery and racial issues.