Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Nonfiction | Book | Adult | Published in 2019
Book Brief
BetaAlchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Nonfiction | Book | Adult | Published in 2019384
Book • Nonfiction
2010s
2019
Adult
18+ years
Super Short Summary
In Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, Rory Sutherland explores how unconventional thinking and psychological insights can transform marketing and business strategies. He delves into the science and art behind brand creation, highlighting the power of perception and irrationality in making impactful decisions.
Reviews & Readership
Review Roundup
Rory Sutherland's Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life blends behavioral economics with marketing wit, evoking both praise and criticism. Many appreciate its innovative approach to branding and insightful anecdotes, while some fault its meandering structure. Overall, it's a stimulating read for those interested in unconventional business strategies.
Who Should Read Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life?
Readers who enjoy Malcolm Gladwell's Outliers or Daniel Kahneman's Thinking, Fast and Slow will appreciate Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. It appeals to those fascinated by behavioral economics, marketing, and the quirky intersections of psychology and business innovation.
384
Book • Nonfiction
2010s
2019
Adult
18+ years
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